Fractional CMO + strategic advisor

Fractional CMO for companies that need marketing as a growth system.

I step in when marketing already impacts revenue, but the function is not yet built.

Building and strengthening the marketing function for business growth
Reducing chaos, improving focus, and aligning the team
Working across growth, GTM, CRM, monetization, and leadership
Engaging as Fractional CMO, advisor, or board-level sparring partner

Submit an inquiry View cases

Sound familiar?

What companies usually come with:

Marketing exists but runs chaotically — no unified strategy or management

The founder runs marketing personally because there is no one else

There is a marketing budget but no clarity on where it goes or what it delivers

No strong marketing leader, and a full-time CMO is too early or too expensive

The team is overwhelmed with operations — lots of tasks, few results, no focus

Growth has stalled and it is unclear whether the problem is channels, product, or positioning

If you recognized at least two of these — you probably need not another marketer, but an executive level of marketing management.

Social proof

Experience across major brands, scale-up teams, and founder-led environments.

Worked where marketing impacts not just traffic, but revenue, GTM, unit economics, team rhythm, and management decision quality.

Enterprise Scale-up Founder-led

Yandex

Kinopoisk

OZON

Citymobil

Refocus

Craftum

Boost Surfing

Cryptus

Praktikum

Yandex

Kinopoisk

OZON

Citymobil

Refocus

Craftum

Boost Surfing

Cryptus

Praktikum

About

Fractional CMO with a strong executive lens

10+ years

in growth and marketing leadership

$30M

budgets under management per year

3 markets

RU, CIS, Southeast Asia

50+

people in cross-functional teams

Executive note

I engage as a senior executive layer: helping companies shape the marketing function, reduce management chaos, and connect strategy with execution.

Core competencies

GTM Strategy Marketing Audit Team Design Operating Rhythm CRM & Lifecycle Monetization Unit Economics Board Sparring

Worked across enterprise, scale-up, and founder-led environments where marketing connects directly to the business model, processes, and management decisions.

My focus is building marketing as a growth system: defining the role of the function, establishing operating rhythm, strengthening the team, and giving founders a clear management picture.

What I do

I build strategy, GTM architecture, and decision-making systems so marketing stops being a set of disconnected activities.

How I work

I enter quickly, diagnose constraints, strengthen the management layer, and help teams move into a more disciplined operating rhythm.

Where I fit

Founder-led and growth-stage companies that need mature marketing leadership without committing to a full-time CMO too early.

Cases

Results of working with companies

Case study

NDA / B2C EdTech

B2C EdTech Fractional CMO

Joined as Fractional CMO at an EdTech platform. In 3 months, rebuilt the team and operational processes: from chaotic task management to a structured model.

Challenge

Marketing was reactive: budget spread across channels without clear ROI, no unified funnel, team overwhelmed with operations. Revenue growth slowed despite rising spend.

Solution

Audited channels and unit economics, rebuilt marketing strategy with focus on ROMI. Established operating rhythm, strengthened acquisition and lifecycle marketing.

+15.4%

MAU

+38.8%

Revenue

Qleads

Case study

NDA / B2B SaaS

B2B SaaS CMO / CPO

Joined a B2B SaaS company in crisis as CMO/CPO, where PMF was missing in a highly competitive market. Marketing function existed formally, with all scope outsourced to low-quality vendors.

Challenge

Team was not built, positioning was vague. No ICP, no clear funnel, CAC was not tracked.

Solution

Defined ICP and messaging framework, built GTM plan, rebuilt marketing team. Established brand marketing and offline communications, set up inbound + outbound motion.

+17%

User base

+24%

Conversion

Hires

Case study

NDA / E-commerce

E-commerce Fractional CMO

Joined an e-commerce company when GMV growth stalled and the marketing team operated without a unified strategic framework. Goal: restart the growth function and build an operating system.

Challenge

Marketing was fragmented: SEO, performance, CRM, and promo ran as separate silos. No shared strategy, team not aligned with commercial. Unit economics not tracked by category.

Solution

Unified channels into a single growth framework around category P&L. Rebuilt promo calendar, strengthened CRM logic, and introduced cross-functional operating rhythm.

+29%

GMV

+22%

Retention

+7 pp

Margin

Testimonials

What people say about working with me

Strategy + MVP EN

“

I had an outstanding session with my mentor, who provided amazing insights into market capture strategies and clear guidance on advancing my MVP. Their exceptional communication and subject knowledge truly motivated me, while their problem-solving skills helped me set achievable goals.

Apoorva Chikara

Software Engineer • Quinnox PVT LTD

ADPList review

Startup mentoring EN

“

That was one of my best sessions with him... We talked about marketing, MVP, design, VCs, and he helped me a lot in all of them & also was open for next sessions too. I think that he can improve my startup well with his good experiences in this area. I recommend him to you as a great mentor.

Armin Palizian

CEO • Arnoya

ADPList review

Focus + clarity EN

“

Roman had a very collaborative attitude. From the start, he was very kind and made me feel comfortable. He was able to give me precise recommendations on where to focus my efforts, explaining the reasons why I should do so. I'm leaving the call with more clarity.

Alan Longo

Performance Psychologist • UADE

ADPList review

Marketing + insights EN

“

I had an outstanding session with Roman, who provided incredible insights and feedback that truly motivated me. His amazing communication skills made complex concepts easy to understand, and his deep subject knowledge was evident throughout our discussion.

Boris Lifatov

Head of Marketing • Tech / Web3 / EdTech / AI

ADPList review

Strategic marketing EN

“

I had great and insightful discussion with Roman about career especially in marketing function. He gives idea how to accelerate business with strategic marketing to bring significant business growth.

Duma Evi, EMBA

Chief Business Officer • ESADE & Aalto

ADPList review

Marketing strategy EN

“

Loved the call with Roman. Roman knows a lot about marketing and he gave me some new perspective on how I can improve my marketing strategies and measure my funnels. 10/10.

Orel Zilberman

Solopreneur • Software development

ADPList review

B2C expertise EN

“

Solid expert in b2c marketing.

Max Volokhoff

Chief R&D and Investment Officer • Mitgo

ADPList review

Services

Engagement models for different stages of company maturity

I step in as a temporary executive owner of the function, as a strategic advisor, or as a focused partner when the business needs a marketing and GTM reset.

How I operate

Strategy first Executive layer Operating rhythm Founder clarity

I don't join as a line manager to run everything by hand. My role is to build the function, management rhythm, and decision system so marketing becomes a growth lever, not a chaos engine.

B2B Offer

Fractional CMO

2-3 days/week

When a company needs strong marketing leadership without hiring a full-time CMO.

For whom

Founder-led and growth-stage companies where marketing already impacts revenue, but the function is not yet built into a mature structure.

Deliverables

Growth strategy and GTM priorities
KPI framework, operating rhythm, and prioritization
Team strengthening, hiring, and management support
Alignment across marketing, product, sales, and founders

Outcome

The company gets clear marketing ownership, execution rhythm, and transparent economics of decisions.

Discuss format

B2B Offer

Board Member / Strategic Advisor

On demand

For founders, CEOs, and board-level conversations when an external growth perspective is needed.

For whom

Companies that need a sparring partner on growth, marketing structure, leadership, and strategic decisions without daily operational involvement.

Deliverables

Board-level marketing and GTM review
Risk, priority, and growth opportunity analysis
Coaching for founders or C-level leaders

Outcome

Leadership gets a strong external decision-making framework without hiring another full-time executive.

Submit an inquiry

B2B Offer

Marketing Audit

2-3 weeks

For companies where marketing is active but lacks a clear management picture and predictable returns.

For whom

Teams with active channels, agencies, or in-house function that need an honest look at bottlenecks and growth points.

Deliverables

Review of strategy, channels, team, and funnel
Unit economics analysis and key management gaps
Roadmap focused on quick wins and systemic improvements

Outcome

Leadership gets a structured document with priorities, risks, and next steps — not a random list of ideas.

Request an audit

B2B Offer

GTM Advisory

4-6 weeks

When the product needs a clear route to market, strong positioning, and focused launch priorities.

For whom

B2B SaaS, EdTech, and product teams at the point of launch, relaunch, or new segment entry.

Deliverables

ICP, positioning, and offer architecture
Channel strategy and launch logic
Messaging, narrative, and growth priorities

Outcome

The team gets a practical GTM plan: who to target, what to say, and through which channels.

Discuss GTM

B2B Offer

Strategic Consulting

Sprint / advisory

Focused work with founders or C-level when a fast external perspective is needed on growth, team, and strategy.

For whom

CEOs, founders, and leadership teams that want to pressure-test assumptions and reduce expensive mistakes.

Deliverables

Assessment of current state and growth constraints
Strategy sessions and decision support
Practical recommendations for the next quarter

Outcome

Decisions become faster and better: less noise, more clarity on focus, roles, and the next step.

Submit an inquiry

Process

A transparent working process with no black box

First I understand the business context and real constraints, then build the strategy, management structure, and operating rhythm so the growth function runs sustainably.

Intro call

30-45 min

I map the task, business stage, and constraints — and check where I can add real leverage, not just another opinion.

Artifact

Call summary and next step

Diagnosis

1-2 weeks

I review goals, funnel, channels, team, unit economics, and management gaps to separate symptoms from root causes.

Artifact

Diagnostic review

Focus and strategy

1-3 weeks

I identify which initiatives actually drive growth and which ones create noise. Lock priorities, narrative, and GTM logic.

Artifact

Strategy document / roadmap

Function design

2-6 weeks

I set up roles, KPIs, meeting rhythm, ownership, and decision-making so the team can work autonomously.

Artifact

Operating model and playbooks

Execution and control

Ongoing

I support the team through rollout, weekly reviews, and course correction so speed doesn't break decision quality.

Artifact

Review rhythm and dashboards

System handover

Handover

My goal is not to make the company dependent on me, but to leave behind a clear system the growth function can run on its own.

Artifact

Knowledge base and handover docs

Mentoring + 1:1 ADPList Top-100 PM

Personal advisory and mentoring for marketers, founders, and operators

A more personal format: not about hiring an external CMO, but about growing your thinking, decisions, and ability to lead marketing as a business function.

Who this is for

CMOs, Heads of Marketing, and growth leads stepping into a bigger level of responsibility.
Founders who want to understand marketing, GTM, and growth logic beyond surface-level advice.
Marketers and operators looking to grow in leadership, strategic thinking, and decision quality.

How the work usually looks

1:1 calls of 60-90 minutes focused on real cases, not abstract theory.
Sessions anchored in context: career moves, management growth, GTM, team design, personal brand.
Between sessions we capture decisions, checklists, and next steps so conversations turn into action.

What should change

A clearer career and management trajectory.
Complex decisions become easier to structure and prioritize.
Stronger strategic thinking, not just a collection of tactical hacks.

Book a call See testimonials

B2C formats

Personal formats assembled around a specific situation

Each format is shaped around the person and the stage.

B2C format

Mentoring

8-12 weeks

For marketers, growth leads, and founders who need structured long-term growth in role.

Regular 1:1 sessions
Real management case reviews
Decision frameworks and checklists
Leadership and strategic thinking focus

Outcome

A stronger management posture and a clearer growth path, not random advice.

Discuss mentoring

B2C format

1:1 Consulting

60-90 min

For focused problem-solving around business, career, GTM, or leadership decisions.

One clear focus per call
Context and constraint analysis
Follow-up with recommendations

Outcome

A fast outside perspective that helps make the next decision without delay.

Request a session

B2C format

Workshops

Team session

For teams, founders, and leadership groups that need an external facilitator on growth, GTM, and management.

Custom agenda around team context
Growth / GTM / management session
Artifacts and follow-up materials

Outcome

The team aligns faster on priorities, language, and decision-making.

Request a workshop

B2C format

Career Advisory

1-3 sessions

For marketers and managers moving into a new role, sharpening positioning, or planning the next career step.

Role and skills-gap review
Resume / LinkedIn / positioning guidance
Plan for the next career move

Outcome

More clarity about the next move and less noise around "what do I do next?".

Discuss format

Experience + credentials

Track record that supports both growth execution and executive judgment

Experience across enterprise, scale-up, and founder-led companies: from performance and category growth to CMO and founder roles.

Credentials

Certifications, courses, and awards

Recognition

Top-100 Mentor

ADPList, 2025-2026

Recognition

Startup of the Year 2018 (Citymobil team)

VK, 2018

Course

COO Program

Eduson, 2025

Certification

Digital Marketing Strategy Certification

Simplilearn, 2024

Certification

Digital Marketing Certification

HubSpot Academy, 2024

Course

Understanding and Managing Risk

The Open University, 2024

Course

Zero to $100M: The Ultimate Guide to Business Growth

Semrush, 2024

Course

Product Management

Yandex, 2023

Certification

Meta Certified Media Buying Professional

Meta, 2020

Certification

Google Ads Search Certification

Google, 2019

Certification

Google Analytics Individual Qualification

Google, 2019

Certification

Yandex Direct Certification (proctored)

Yandex, 2019

Key experience

Enterprise → Scale-up → Founder-led

2023 — present

Fractional CMO / Strategic Advisor

Fractional CMO

Track record

Working as an external marketing leader for founder-led and growth-stage companies: audit, strategy, function design, GTM, and operating rhythm.

B2C EdTech
B2B SaaS
E-commerce

2022 — 2023

CMO

Refocus

Track record

Rebuilt the growth system of an EdTech platform in Southeast Asia, focusing marketing on revenue predictability, ROMI, and demand quality.

+71% revenue
+68% ROMI
+50% qualified leads

2021 — 2022

Head of Growth Marketing

Yandex / Kinopoisk

Track record

Worked across monetization, CRM, and growth experiments in a subscription product: pricing, upsell, high-tier plans, and cohort-based growth logic.

+33% revenue
+17% ARPPU
700k upselled users

2020 — 2021

Head of Promo, Content & Optimization

OZON

Track record

Built a category growth engine in e-commerce: team, processes, promo execution, SEO, and content as a GMV and conversion driver.

+75% GMV
+15% PDP conversion
+153% FMCG GMV

2018 — 2020

Head of Performance Marketing

VK / Citymobil

Track record

Built performance marketing from scratch for a ride-hailing service in scaling phase: acquisition, attribution, media efficiency, and geographic growth.

3M+ new users
x20 rides volume
-131% CAC

Resources

Free resources to help build marketing into a more manageable system

Practical materials for marketers, founders, and growth leads who need a more systematic approach to growth.

Checklist PDF

Is Your Company Ready for a Fractional CMO

20 questions for founders and CEOs to understand whether the company needs an external marketing leader at the executive level.

Download

Playbook PDF

90-Day Marketing Reset Playbook

Step-by-step plan for the first 90 days for a company that wants to rebuild marketing: diagnostics, strategy, function design.

Download

Calculator G Sheets

Unit Economics Calculator

Template for calculating CAC, LTV, ROMI by channel. Fill in the data and get a clear picture of efficiency and decisions per channel.

Open

Checklist PDF

GTM Launch Checklist

Checklist for going to market: ICP, positioning, channel strategy, messaging, measurement, and launch readiness.

Download

Newsletter / updates

Get new resources and updates

New frameworks, checklists, and materials on growth, GTM, and operating rhythm. Leave your email — I'll send when something useful comes out.

FAQ

Frequently asked questions

How is a Fractional CMO different from a marketing consultant? +

A consultant gives recommendations and leaves. A Fractional CMO works inside the company 2-3 days a week: builds strategy, manages the team, implements processes, and is accountable for results. It's an executive role with ownership, not a one-off opinion.

What kind of companies is Fractional CMO right for? +

For founder-led and growth-stage companies that have outgrown the "founder does marketing" stage but aren't ready to hire a full-time CMO at $200-400K/year. Usually companies with revenue from $1M to $30M.

How much does it cost? +

Depends on the format and depth of involvement. Final pricing is discussed after an introductory call, when the context, scope, and objectives are clear.

How fast can results be seen? +

First insights and quick wins — within 2-3 weeks. Systemic changes (strategy, team, operating rhythm) — in 2-3 months. Full marketing reset — 90-180 days.

Do you work with international companies? +

Yes. Experience includes Southeast Asia and CIS markets. Working languages: Russian and English.

What happens after the engagement ends? +

My goal is not to create dependency, but to build a function that works independently. At the end, I hand over playbooks, operating model, and knowledge base. If further support is needed, we transition to an advisory format.

Can we start small? +

Yes. Start with a free 30-minute introductory call. Then move through a marketing audit (2-3 weeks) or a strategy session (60-90 min) before committing to a full Fractional CMO format.

Contact

Fractional CMO for companies that need marketing as a growth system.

Experience across major brands, scale-up teams, and founder-led environments.

Fractional CMO with a strong executive lens

Results of working with companies

NDA / B2C EdTech

NDA / B2B SaaS

NDA / E-commerce

What people say about working with me

Engagement models for different stages of company maturity

Fractional CMO

Board Member / Strategic Advisor

Marketing Audit

GTM Advisory

Strategic Consulting

A transparent working process with no black box

Intro call

Diagnosis

Focus and strategy

Function design

Execution and control

System handover

Personal advisory and mentoring for marketers, founders, and operators

Personal formats assembled around a specific situation

Mentoring

1:1 Consulting

Workshops

Career Advisory

Track record that supports both growth execution and executive judgment

Certifications, courses, and awards

Top-100 Mentor

Startup of the Year 2018 (Citymobil team)

COO Program

Digital Marketing Strategy Certification

Digital Marketing Certification

Understanding and Managing Risk

Zero to $100M: The Ultimate Guide to Business Growth

Product Management

Meta Certified Media Buying Professional

Google Ads Search Certification

Google Analytics Individual Qualification

Yandex Direct Certification (proctored)

Fractional CMO / Strategic Advisor

CMO

Head of Growth Marketing

Head of Promo, Content & Optimization

Head of Performance Marketing

Free resources to help build marketing into a more manageable system

Is Your Company Ready for a Fractional CMO

90-Day Marketing Reset Playbook

Unit Economics Calculator

GTM Launch Checklist

Get new resources and updates

Frequently asked questions

Let's discuss your project

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